The current understanding of packaging box printing is to use various substrates as the printing carrier, and print our pre-determined decorative patterns, patterns or words on the packaging to increase the attractiveness and persuasion of the product or increase its explanatory power , and then play the role of transmitting product information and increasing sales. Packaging generally includes the printing of paper packaging boxes/boxes, packaging bottles (such as glass, ceramics, etc.), packaging cans, etc. Packaging box printing occupies a large proportion in the printing industry and packaging industry, and is an indispensable part of packaging engineering. Our commonly used packaging printing methods are: letterpress printing, offset printing, gravure printing, screen printing, orifice printing and other printing methods. The main elements of packaging box printing are paper, ink, color, etc. However, the packaging box printing also needs to consider whether it is economical, environmentally friendly and other issues, and does not affect the integrity of its packaging, the accuracy of expression, etc.
A successfully printed packaging box will look very dynamic, and can very effectively attract the attention of customers and arouse their desire to buy. How does product packaging and printing trigger consumers' desire to buy?
The form factor of the box
That is, the shape of the packaging box is better. The so-called shape of the packaging box is the shape of the display surface of the product packaging, which mainly includes the size, size and shape of the display surface. Whether the appearance and packaging of the product are novel or not is of great significance to the visual guidance of consumers, and the peculiar visual impact can often leave a deep impression on customers.
Pattern elements of the box
The pattern element is the combination of the trademark, graphics, text and color on the display surface of the packaging box. These four elements are combined to form a relatively complete pattern, which constitutes the overall effect of the packaging box decoration. Whether these four elements are accurately grasped is extremely important for packaging box printing. Good patterns can replace language, and can present commodity information to consumers in a very vivid visual form.
Elements of printing materials of the packaging box
The printing material of the box is what we call the substrate, which mainly refers to the texture of its surface and the texture when it is touched. In packaging box printing, different printing materials are suitable for different printing methods, and the printing effects of different printing materials are also different. The process of each material is also different, and the processes that can be used are also limited. In packaging box printing, materials can affect the overall visual effect of commodity packaging. Packaging box printing manufacturers adopt corresponding printing methods by using different materials and according to the different characteristics of their materials. Print exquisite, simple, beautiful or generous packaging boxes.
Process elements of packaging box printing
The craftsmanship of the packaging box can be said to be a very important element, and some vivid patterns are displayed through its craftsmanship. The process used in printing can not only beautify the pattern on the box, but also protect the pattern on the box, increase the beauty of the box, but also invisibly increase the added value of the product, improve the sales and sales of the product. Improve its competitiveness in the market.
The shape elements of the packaging box, the pattern elements of the packaging box, the printing material elements of the packaging box and the material elements of the packaging box printing described above are the four basic elements of our packaging box printing. Now that commodities and packaging are becoming more and more homogeneous, our packaging box printing manufacturers should pay more attention to in-depth research on packaging box printing to avoid homogenization and lack of competitiveness. Knowing enough about the elements of box printing is half the battle, so focus and concentration are the last word.